Companies need to be able to clearly enunciate their vision to stakeholders and the general public in each area in which they operate. They need to be seen as a caring and safe corporate citizen.

To do so,  requires skills in developing suitable messages and in delivering them through the media and through public interactions.  Enhanced communication skills can be a source of competitive advantage

At the heart of meeting this challenge are their people.

A critical skill for them to have in today’s business environment is effective communications designed not just to inform, but also to persuade and motivate diverse audiences.  The communications challenges and opportunities are many: private meetings with host government officials, speeches to industry partners, media interviews, employee webcasts, analyst meetings, legislative testimony, team gatherings, community outreach, regulatory discussions, political interactions and emergency response. 

Sometimes venues are friendly; sometimes they are not. Knowing how to communicate effectively, perhaps under pressure, can have a direct impact on a business’ bottom line or its strategic progress.  

Media Impact, directly or through it’s global affiliation with WPNT ( provides a suite of programs designed to give personnel the skills and edge to tell the company’s story convincingly and powerfully to the demanding audiences they face.  

They may forget what you said, but they will never forget how you made them feel.
- Carl W. Buechner

Stakeholder  Engagement