You need to be able to clearly enunciate your vision to stakeholders and the general public in each area in which you operate.

To be seen as a caring and safe corporate citizen means using the right language to develop effective messaging, and then to deliver through any public interaction.

At the heart of meeting this challenge are your people. It is critical for them to be able  to engage effectively. To not just inform, but also to persuade and motivate diverse audiences... to win their hearts and minds.

The stakeholder communication challenges and opportunities are many: speeches to industry partners, media interviews, employee webcasts, analyst meetings, legislative testimony, team gatherings, community outreach and emergency response.  

Engaging your audience through effective stakeholder communication and public speaking will influence your audience. Knowing how to prepare and then communicate effectively, perhaps under pressure, can have a direct impact on your bottom line and your strategic progress